Dr Ben Atkins BDS



Dr Ben Atkins BDS

/ 0


Launch of new Philips Sonicare toothbrush

3rd May 2018

Philips has announced the launch of its new Sonicare ProtectiveClean toothbrush at the British Dental Conference and Dentistry Show later this month. To support the launch, I am working with Philips, alongside Anna Middleton, dental hygienist with London Hygienist, to collect patient feedback and their experience of using the new power brushes. We are collating user feedback and results from more than 50 previous manual toothbrush users over a four-week period, and we will present our results at the British Dental Conference and Dentistry Show.

Designed to make good oral health more accessible, the ProtectiveClean range has options to suit different price points and includes important features recommended by dental professionals and preferred by patients. Primary among them its unique pressure sensor technology which alerts users when they are applying too much pressure.

A two-minute timer helps users brush longer, and a brush head replacement reminder tracks the time the brush head has been used, balanced with the pressures applied then uses a smart algorithm to calculate precisely when the brush head should be replaced and alert the user; helping ensure the toothbrush is always performing at peak performance.

Early findings have shown improved patient engagement with tooth brushing, a better brushing technique and an overall better clean when using ProtectiveClean.

Philips plans to expand its research during the summer by recruiting 1,000 manual toothbrush users from 100 dental practices across the UK. The aim is to better understand the impact of Philips Sonicare ProtectiveClean on users’ behaviour and how it helps them in achieving good/better oral hygiene.

The Philips Sonicare ProtectiveClean toothbrush is proven to reduce gum disease by up to 100% and remove up to seven times more plaque than a manual toothbrush for improved oral health. The toothbrush uses unique technology and a sonic sweeping motion to create gentle microbubbles for an exceptional clean feeling.

Read more about it here.