Dr Ben Atkins BDS



Dr Ben Atkins BDS

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Dentists on TV as Wrigleys and Cooperative Food launch schools’ initiative

31st May 2016

More dentists on TV last week as this fabulous new initiative was launched. It is driven by Wrigleys and supported by Cooperative Food and the Oral Health Foundation.

Primary school pupils in Salford are being given the chance to brush up on their smiles! Wrigleys and Co-op Food have teamed up, during this year’s National Smile Month. They will supply oral health education materials to over 3000 primary schools, across the country, in areas worst affected by child tooth decay.

Brush up on smiles

‘Brush up on smiles’ educational materials are winging their way to primary schools near Co-op Food stores in the Salford area. They are also going to eleven other places where rates of tooth decay among three year olds is particularly high. Over 3,000 schools in the areas will receive lesson materials – 16% of primary schools in England.

Schools will receive a wealth of material in ‘Brush up on smiles’ to help teach pupils about oral health. These include a ready-made assembly that head teachers can use to address the whole school on the subject. There are also fun and memorable lesson plans for Key Stages 1 and 2. Finally there is a copy of The Lost Smile. This is a new children’s book about oral health published by Wrigley as part of The Smile Back™ Project.

Oral Healthcare Foundation

In my role as a Trustee of the Oral Healthcare Foundation, I’m completely behind this initiative. It offers these local schools the chance for a dental professional to join the class while they learn about oral health.

My Revive Dental Care practices in Greater Manchester are geared up to go out and support the campaign. This is just what my colleague Faye did at a local school last week.

It is so important that we get dentists on TV talking about the dangers of sugar to oral health. We need to make as many people aware as possible. So a big thank you to ITV News / Granada for filming the initiative. not only at the school but in our treatment rooms. It gave us yet another opportunity to get these key messages across.

The children seemed to enjoy the lesson and I got another chance to reinforce the message to everyone else.