{"id":549,"date":"2017-01-04T11:11:20","date_gmt":"2017-01-04T11:11:20","guid":{"rendered":"http:\/\/drbenatkins.co.uk\/?p=549"},"modified":"2017-01-04T11:12:22","modified_gmt":"2017-01-04T11:12:22","slug":"food-smart","status":"publish","type":"post","link":"https:\/\/drbenatkins.co.uk\/food-smart\/","title":{"rendered":"Be Food Smart – PHE keeps up the fight"},"content":{"rendered":"

Be Food Smart is a new Change4Life campaign launched this week, by Public Health England<\/a> (PHE). \u00a0According to PHE, Children consume half the daily recommended sugar intake\u00a0before the morning school bell rings.<\/p>\n

I’m delighted to see this new campaign so early in the New Year. I did my bit via a\u00a0prerecord for BBC 5 Live yesterday. As I have said before, sugar is the biggest threat we have to good oral healthcare. But there are also many other\u00a0preventable diseases where a reduction in sugar input would help.<\/p>\n

Apparently, children in England consume more than 11g of sugar at breakfast time alone. this equates to almost 3 sugar cubes. The recommended daily maximum is no more than 5 cubes of sugar for 4- to 6-year-olds and no more than 6 cubes for 7- to 10-year-olds per day. By the end of the day, children consume more than three times these recommendations.<\/p>\n

As a parent myself, I know it can be difficult,\u00a0often because the\u00a0sugar content is not\u00a0labelled in a way that is easily understood. Also some\u00a0products, like\u00a0Muesli, are heavily marketed at children and parents as ‘healthy’ when they are not. Always be\u00a0aware of the range of names to describe sugar – like\u00a0dextrose and\u00a0fructose.<\/span><\/p>\n

Want to Be Food Smart? Help is at hand!<\/strong><\/span><\/h4>\n

\"Food<\/a><\/p>\n

But the Be Food Smart campaign comes with a Smartphone App to help us out. \u00a0Once downloaded, simply scan the barcode of products in your store cupboards. The app will tell you the sugar, salt and saturated fat content. Then it uses a simple traffic light system to show you how healthy the product is.<\/p>\n

The government has promised that it will tax producers of highly sugary drinks in 2017, and that’s a great start. But<\/span>\u00a0food manufacturers must\u00a0also behave responsibly by clearly labeling\u00a0the sugar content in food,\u00a0and reformulate their products so they contain less sugar.<\/span>\u00a0<\/span><\/p>\n

The high sugar content of many breakfast products and everyday foods has an adverse effect on\u00a0us. Food manufacturers need to\u00a0put less sugar in their foods by reformulation. They should also be incentivised into doing so\u00a0by the threat of a further sugar tax. We’ve seen the threat of a sugar tax on soft drinks\u00a0is beginning to have an effect as companies are being to reformulate their products to contain less sugar.\u00a0<\/span><\/p>\n

But for now, get downloading, and use this excellent App to help monitor healthy intake in your household<\/p>\n

\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Be Food Smart is a new Change4Life campaign launched this week, by Public Health England (PHE). \u00a0According to PHE, Children consume half the daily recommended sugar intake\u00a0before the morning school bell rings. I’m delighted to see this new campaign so early in the New Year. I did my bit via a\u00a0prerecord for BBC 5 Live yesterday. As I have said before, sugar is the biggest threat we have to good oral healthcare. But there are also many other\u00a0preventable diseases where a reduction in sugar input would help. Apparently, children in England consume more than 11g of sugar at breakfast time […]<\/p>\n","protected":false},"author":8,"featured_media":551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13,3],"tags":[],"acf":[],"yoast_head":"\nBe Food Smart - Public Health England Keeps Up The Fight<\/title>\n<meta name=\"description\" content=\"Be Food smart is a new campaign from Public Health England designed to keep up levels of awareness about our intake of sugar salt and saturated fats\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/drbenatkins.co.uk\/food-smart\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be Food Smart - 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